Newsletter no. 40 on the use of terms such as “free” in bonus offer advertisements

15, Apr 2019

According to the Executive Order on Online Casino section 20(1)(1) and the Executive Order on Betting section 19(1)(1), licence holders who offer bonuses to gamblers for participation in a game must clearly state all terms and conditions connected to a bonus offer directly alongside the offer. 

According to the Danish Consumer Ombudsman’s statement of 29 February 2016, the use of the word “free” when advertising a bonus offer is misleading if the offer involves a turnover requirement. This is against the Danish Marketing Practices Act. 

Read the statement

Read the entire newsletter below, or on the Danish Gambling Authority's website under the menu "News".

Newsletter 40

15 Apr 2019

Use of terms such as “free” in bonus offer advertisements

According to the Executive Order on Online Casino section 20(1)(1) and the Executive Order on Betting section 19(1)(1), licence h