Use of the Danish Gambling Authority's labelling scheme

04, Mar 2013

It is only operators with a licence to offer gambling activities who may use the Danish Gambling Authority's label on their website, in their marketing material, etc. Operators who use the label without a licence may incur liability under the Marketing Practices Consolidation section 3 on misleading and undue marketing.

The following may use the label:

  • operators with a licence to provide betting and online casino 
  • Danske Lotteri Spil 
  • Klasselotteriet 
  • entities which hold a licence to land-based casinos and to the setting up and operation of gaming machines (AWP). 

Organisations etc. who have obtained a licence to hold a charity lottery can contact the Danish Gambling Authority if they want to use the label for instance on scratch cards, marketing materials etc.

Read more about the label as a business or an association

Read more about the label for the public