The Danish Gambling Authority removed its guidance on sales promotion measures on 18 May 2015 from the Authority’s website. In that connection, the Danish Gambling Authority changed its practice on the licence holders’ use of sales promotion measures in the form of games or lotteries, which are not part of the licence holders’ license.
Thus, there is no general prohibition on organising promotional games or lottery.
Below, the points of importance when assessing whether the game demands a licence according to the Act on Gambling or whether the game may be offered as promotional game or lottery.
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