The Danish Gambling Authority, which is an executive agency under the Ministry of Taxation in line with the National Tax Authority and National Tax Appeals Agency, has a new visual identity from 8 December 2014. This means that the Danish Gambling Authority's yellow look and old crown is replaced with a more classic monogram and a more modern crown. The Danish Gambling Authority's new identity is designed by the agency AM ™.
The three new main colours are dark blue, light blue and light sand. The colours will be visible in our communication materials forward-looking, including on our website, brochures and letters.
The new visual identity also means that the Danish Gambling Authority's labeling scheme Godkendt af Spillemyndigheden/Approved by the Danish Gambling Authority has been modified both in regards to appearance and text. The new text reads Tilladelse fra Spillemyndigheden/Licence from the Danish Gambling Authority. Licence holders may use the new label similarly to the previous labeling scheme. Thus, there are no changes in the existing guidelines, which are available on our website here.
If you have questions about the Danish Gambling Authority's new visual identity, please contact Jan Madsen, Head of Office (+45 72389659) or Christel Fevejle Andersen, Special Advisor (+45 72370720).