Guide on sales promotion updated

12, Jul 2021

The Danish Gambling Authority has updated the "Guide on sales promotion", which includes a new section.

The update includes an addition of section 3.5, which reviews the Danish Gambling Authority’s assessment of the executive orders’ requirements, which state that players must have a minimum of 60 days to meet terms and conditions attached to payouts of sales promotions. 

The updated version is made based on the Danish Gambling Authority’s assessments in its ongoing supervision of marketing of gambling offered in Denmark. 

The Danish Gambling Authority encourages gambling operators to regularly review their marketing and assess their compliance with the Danish legislation. 

Guide on sales promotion

The guide is a supplement to the gambling legislation's chapters on sales promotion and is published in December 2020, as a consequence of the new executive orders.